Good writing isn’t enough to inspire your different audiences. If you don’t grab their attention in the opening line of an email, appeal letter, grant proposal, social media post, or other communication device, you’ve lost them. We need to write succinctly, while projecting an authentic and trusted voice, to reach potential donors or funders with short attention spans.

Be ready to discuss the shift in the language of philanthropy. We’ll talk about trigger words that grab the attention of our audiences, data that doesn’t overwhelm, alternative terms to describe DEI, and getting to the point quicker.

Examples of what we’ll cover:

• Shedding past descriptors for new, simpler ones
• Writing styles: deductive versus inductive
• Using fiction writing techniques of showing versus telling

This is an Association of Philanthropic Counsel (APC) member-only event. You must be a member APC to attend.